• 70% of U.S. households do some kind of search for a local product or service on a daily basis.
• 75% of Internet users looked for products and services close to their home or business.
• 55% of all Internet search engine references are for locally sold products and services.
• 66% of Internet searchers expect to find businesses within 15 miles of them.
• Over 80% of local internet searchers contact the business they find online with about
• 46% calling and another 37% visiting the business.

This is about getting the word out about your business - just like the other types of advertising you do to  get customers to call or come in. The more exposure your business has, the more potential customers you can get!